4P’s Pizza: A Revolutionary Pizza Brand Founded by a Japanese Entrepreneur in Vietnam
目次
1. Introduction
One of the most popular pizza chains in Vietnam, 4P’s Pizza, was founded by a Japanese entrepreneur and has grown into a widely recognized brand both in Vietnam and internationally. Known for its high-quality homemade cheese and innovative use of local ingredients, it has become a favorite among both Vietnamese locals and foreign visitors.
2. The Birth and Growth of 4P’s Pizza
2.1 The Founder and Brand Philosophy
4P’s Pizza was founded in 2011 in Ho Chi Minh City by Japanese entrepreneur Masuko Yosuke. With the philosophy of “Delivering Wow, Sharing Happiness”, the brand aims to provide not just pizza, but an experience that connects people through food.
2.2 Success in Vietnam
Since its establishment, 4P’s Pizza has experienced rapid growth and, as of March 2025, operates in five countries with 40 locations. Several key factors contribute to its success:
- Homemade Cheese: 4P’s operates its own cheese factory in Dalat, producing fresh mozzarella and ricotta cheese.
- Creative Menu Offerings: Unique options such as foie gras pizza, eel pizza, and vegan-friendly pizzas attract a diverse audience.
- Sustainability Efforts: The brand prioritizes sustainability, using locally sourced organic ingredients.
- Excellent Customer Service: Inspired by Japanese hospitality, 4P’s provides exceptional service that has won over customers.
3. The Appeal of 4P’s Pizza
3.1 Commitment to Quality Ingredients
One of 4P’s Pizza’s standout features is its homemade cheese from Dalat, which includes mozzarella, camembert, and ricotta. These cheeses are not only used in their pizzas but also incorporated into salads and pasta dishes. The Quattro Formaggi (Four Cheese Pizza) is particularly beloved among customers.
3.2 A Fusion of Italian, Japanese, and Vietnamese Cuisine
4P’s Pizza blends Italian tradition, Japanese precision, and Vietnamese fresh ingredients to create a one-of-a-kind menu.
- Sushi Pizza: A unique combination of sushi ingredients on a pizza base.
- Foie Gras Pizza: A luxurious pizza featuring high-end ingredients.
- Vegan Pizza: A plant-based alternative for health-conscious customers.
3.3 Store Design and Atmosphere
Each 4P’s Pizza location features a modern, stylish design with a cozy and welcoming atmosphere. The open kitchen allows customers to watch their pizzas being made, adding to the immersive dining experience.
4. Global Expansion and Future Plans
4P’s Pizza is actively expanding beyond Vietnam, establishing itself as an international brand.
4.1 Current International Presence
As of March 2025, 4P’s Pizza has expanded into five countries: Vietnam, Japan, India, Indonesia, and Cambodia. Notably, the brand has successfully launched locations in Bangalore, India, and Jakarta, Indonesia.
4.2 Future Expansion Plans
4P’s Pizza is planning further expansions into Bangkok, Manila, and the United States, positioning itself as a globally recognized pizza brand.
5. Conclusion
4P’s Pizza is a revolutionary pizza brand that fuses Vietnamese ingredients, Japanese craftsmanship, and Italian traditions.
With its high-quality homemade cheese, unique menu, and dedication to hospitality, 4P’s Pizza continues to win the hearts of customers worldwide. If you visit Vietnam, be sure to experience the incredible flavors of 4P’s Pizza!
（Photo by 4P’s Pizza）
